Rally was founded in 2006 to help companies develop new business by using gold standard prospecting techniques. Our primary tool was the telephone, and we were successful on hundreds of projects. Then something really important happened that changed our entire approach to accomplishing our mission: prospects weren't talking on the phone anymore!
We came to the realization that prospecting by phone and with brute force was no longer a workable strategy. Prospects are behaving differently - they are not talking on the phone until they know it is relevant and timely to do so; your prospects are more than halfway to their purchasing decision before they even talk to the you. They conduct research through email, websites, and social media to weed out unnecessary and potentially unpleasant interaction (even though you have a really pleasant sales team). So, we radically evolved our approach and invented enabling technology to support this new reality. Prospecto is the culmination of our unique approach. Today we never talk on the phone. Instead, we simply clear the path so that you can have better B2B conversations.