Why solopreneurs can’t prospect, sell, and deliver
by Erika Cannon Erika.cannon@rallyprospecting.com As a solopreneur, you alone have the expertise needed to sell and deliver your services – leaving you with little time to find and cultivate new…
Why you can’t prospect and sell
by Erika Cannon Erika.cannon@rallyprospecting.com Do you wonder why your salespeople – or you – are having difficulty finding and closing new deals? It may be that you’re expecting one person (or…
What does it take to generate a lead?
by Erika Cannon Erika.cannon@rallyprospecting.com A Lead is the culmination of a work process that encompasses accurate database development, effective communication methodology and persistent effort. In other words: WORK. And that’s…
When you want to tell prospecting to kick rocks
by Will Rotondi will.rotondi@rallyprospecting.com If you’ve ever been to the Highland Games, you’ve probably had the pleasure of watching big men in kilts trying to throw various, large objects into…
Channel your inner sales warrior with prospecting automation
by Will Rotondi will.rotondi@rallyprospecting.com You may have seen the video recently on American Ninja Warrior of a contestant who attempted to complete the first course dressed as a T-Rex. It’s…
How long should you keep prospects on email lists?
by Erika Cannon Erika.cannon@rallyprospecting.com Just because your prospect doesn’t want to do business with you today doesn’t mean he doesn’t want to do business with you at all. If you’re…
Using email to generate conversations
by Erika Cannon Erika.cannon@rallyprospecting.com The goal of a B2B email campaign should be to generate conversations, not send more emails. Then why send emails at all, you ask? Even though…
How much content do I need to produce for a marketing automation tool?
by Erika Cannon Erika.cannon@rallyprospecting.com Not nearly as much as you think. If your goal is to have a conversation with your prospects, then why do you think you have to…
How not to follow up on a web lead: 3 teachable moments from my Salesforce sales call
by Erika Cannon Erika.cannon@rallyprospecting.com I recently downloaded a study from Pardot about lead nurturing. This is of interest to me, because that’s what we do, so I’m interested in how…
Tracking website visits: when does market research become creepy?
By Erika Cannon Erika.cannon@rallyprospecting.com I’ve recently been conducting market research, or, I guess you could call it spying on my competitors, but let’s not split hairs. It is important –…