Leads don’t care about what you’re selling
Leads aren’t concerned about why you’re “the best,” who you work for, or what you offer. What they do care about is what you’re able to do for them. Despite…
How to reach leads that haven’t opted-in
One important distinction between lead generation and prospecting: opt-in requests. For the former, recipients of your emails typically haven’t agreed to receive any kind of content from you. They’re starting…