Rally Account Managers (RAM) manage all aspects of your prospecting activity, including list development, email messaging, marketing automation and portal training. They are just as active in your database as you are, if not more so! They ensure your prospects are receiving relevant, consistent communication from you. They also keep you on task by making sure you are receiving what you need to have productive conversations with new prospects. You’ll get to know your RAM well, because they are in regular contact with you and your team. They are all personally invested in your success.
Content is king. It’s the food that feeds the prospect who is hungry to know more about you, yet who’s not ready to step up to the plate for a conversation. A Rally content creator writes relevant and thoughtful articles that will push prospects to your website, where we watch and score their electronic engagement. Good content is opened. Great content is read and acted upon.
Processors are important because they keep a human eye on data that needs interpretation. When early stage emails are responded to, it is the Processor who makes sure that the response is properly filed so that the rest of the team has fast access to good data. The Processors also perform customer specific functions pertaining to data like appends and exclusions that are sometimes required. As data entry and changes need to be made – these Processors get the job done fast and accurately.
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