It takes a team to execute an end-to-end prospecting effort. No one person can perform all the tasks in a quality demand generation program. Rally Prospecting brings a full team of dedicated specialists who partner with you to get maximum results from your Prospecto program. Each team member plays an important role.
Rally Prospecting is more than a software application. We’re people too! There are three people on your Rally team: a Rally Account Manager (RAM), a Content Creator, and a Data Processor. You’ll get to know each one as you work with us. RAMs captain the team and marshal all resources. Our writers are professional writers who have experience in developing engaging and effective content. Last but not least, there is a lot of data to manage; fast and accurate processing is an important detail in the overall process. Our team is an extension of your team.

Rally Account Managers (RAMs)

Rally Account Managers (RAM) manage all aspects of your prospecting activity, including list development, email messaging, marketing automation and portal training. They are just as active in your database as you are, if not more so! They ensure your prospects are receiving relevant, consistent communication from you. They also keep you on task by making sure you are receiving what you need to have productive conversations with new prospects. You’ll get to know your RAM well, because they are in regular contact with you and your team. They are all personally invested in your success.

Content Creation

Content is king. It’s the food that feeds the prospect who is hungry to know more about you, yet who’s not ready to step up to the plate for a conversation. A Rally content creator writes relevant and thoughtful articles that will push prospects to your website, where we watch and score their electronic engagement. Good content is opened. Great content is read and acted upon. 


Processors are important because they keep a human eye on data that needs interpretation. When early stage emails are responded to, it is the Processor who makes sure that the response is properly filed so that the rest of the team has fast access to good data. The Processors also perform customer specific functions pertaining to data like appends and exclusions that are sometimes required. As data entry and changes need to be made – these Processors get the job done fast and accurately.

What our clients say

One of the smartest decisions I've made in 20 years of business!
Stuart Newman
3Leaf Group
It’s a cost-effective way to reach a lot of different people.
Gordon Farr
AR Funding