Relationship Marketing Should Start With Your First Email
It’s easy to look at prospecting and lead generation as a numbers game. You have to find and verify x-number of email addresses and send y-number of campaigns that will…
Why Personalized Email Is Important to Your Prospecting
If you’re familiar with marketing automation, you’ve probably been told that it’s more effective when you personalize your emails. At first, this may seem like a contradiction. Can a mass…
Are Third-Party Cookies Going Away — For Real This Time?
You’ve probably heard plenty of times how third-party cookies are going away from Google’s Chrome browser. It’s true that this may still happen — eventually. Google has ended up delaying…
Lead Nurturing Depends on These 2 Factors To Be Successful
Lead nurturing is the process of warming people up to the idea of new business with you. It’s often accomplished using email marketing, because email is one of the easiest…
What Are Good Sales Questions To Ask Your Leads in Email?
The sales questions you email your leads should depend on where they are in the buyer’s journey. It may sound obvious to say that cold leads shouldn’t get the same…
What Email Sign-Offs Work Best in Prospecting?
Email sign-offs aren’t just the last part of your prospecting email, they’re probably the part you give the least amount of consideration. While there are a lot of different ways…
How Long Should You Spend Prospecting To See Results?
When we’ve talked with companies that are struggling with their lead generation, one of the first questions they typically ask us is, “How much time should it take to see…
Why Your Prospecting Emails Go to Junk Folders — And How to Avoid It
Nothing screams “so close, yet so far” like getting your email delivered — right to a lead’s spam folder. Why do prospecting emails go to junk, you ask? There are…
What Are the Differences Between Inbound and Outbound Marketing?
Inbound and outbound marketing are both powerful services for successful lead generation, but they accomplish this success in different ways. Is one more important than the other? Not necessarily. Think…
What Are the 3 Email Secret Workarounds for Better Prospecting?
If you’ve repeatedly tried to contact new leads and no one’s writing you back, you may believe that email prospecting is a waste of time. The good news? You probably…
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